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Events and exhibitions are important economic tools for small and medium enterprises, as a means of convergence for companies: to form business relationships with each other and benefit from the exchange of technical expertise. The importance of events and exhibitions in general is highlighted here: they offer distinct opportunities for direct interaction with the target audience, put forth visions and ideas, and provide full information clearly. This helps in direct marketing, increasing sales volume, increasing marketing and in deal making.Through events, companies can understand consumers' needs better and try to meet them by providing the right products .Exhibitions are considered the most important marketing tools that carry innovation and ongoing development of ideas, ways of advertising and attractions in order to achieve marketing objectives required of them,
Various exhibitions and events form a key element of knowledge-based economy, as a way to develop and revitalize the many commercial, tourist and economic sectors and professional and academic communities, providing you with: